AI Search Optimization (AEO / GEO)

When your buyers ask AI, you want to be cited, not skipped.

Search moved. Buyers ask ChatGPT, Perplexity, and Google AI Overviews who to hire or what to buy. Being retrieved is half the fight. We build the source pages, entity clarity, and third-party proof those systems inspect when they assemble the answer.

A free teardown of your rankings, your competitors, and the searches you should own.

We have owned search for 20 years. Now we own the next layer.

#2

nationally for a law firm, in one of search’s hardest terms

+800%

organic traffic for an ecommerce brand

+2000%

traffic for a restaurant, in 30 days

How we audit and build AI search visibility.

Organic rankings get your pages retrieved. Clear source pages, verifiable proof, and third-party agreement get your brand named and linked inside the answer. We separate mentions from citations and fix the exact gap.

01

Mention vs. citation teardown

We test your real buyer prompts across ChatGPT, Perplexity, and Google AI Overviews and log three things: whether you are named (Mention), whether your URL is linked as the source (Citation), and which competitor or directory took the slot.

02

Entity anchoring

When a model cannot tell what you do, where you operate, or who you serve, it skips you. We align your entity facts, schema, and service definitions across your site and public profiles.

03

Source pages built to be quoted

Generic AI-written filler never gets cited. We build decision-grade pages with real pricing ranges, diagnostic tables, and operator specifics that answer the exact prompt in plain English.

04

Multi-source consensus

Answer engines cross-check your claims against directories, industry roundups, reviews, and editorial press. We close the off-site gaps where competitors are listed and you are missing.

05

Prompt-set tracking

AI answers vary by phrasing and engine. We re-test a fixed set of commercial buyer prompts over time to track where you gain mentions, citations, and referral clicks.

Why ranking #1 in blue links is not enough anymore.

You can hold a page-one organic ranking and still watch an AI Overview recommend three competitors above the fold. Here is how the leak shows up.

AI names your brand, then links a competitor or directory.

Turn mentions into citations

A mention without the source link hands the click to whoever published the clearer comparison or cost guide. We build the canonical reference page on your domain so you earn both the name and the link.

You rank organically, but AI recommends a competitor.

Close third-party consensus gaps

When ChatGPT or Perplexity recommends a smaller competitor, it is usually pulling from roundups, directories, and review sources where they appear and you do not. We map those exact sources and get you in the record.

AI answers the question before anyone clicks.

Own the commercial comparison prompt

Informational "what is" clicks are evaporating. We focus your pages on the high-intent "best [service] for [use case]" and cost prompts where buyers still click through to vet a vendor.

Agencies pitch fake "AI ranking guarantees."

Auditable source engineering

Nobody controls model weights or guarantees a permanent ChatGPT slot. What you can control is retrieval rank, entity clarity, on-page proof, and third-party citations. That is the work we ship.

The method

We build the source layer answer engines inspect.

AI search is a two-stage game: retrieval first, synthesis second. We use our open-source agentic SEO tooling to win the organic retrieval layer, then engineer the entity clarity, verifiable tables, and multi-source consensus that ChatGPT, Perplexity, and Google AI Overviews rely on when synthesizing vendor recommendations.

View our open-source SEO kit→

Common questions

What is the difference between AEO, GEO, and SEO?

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the second half of modern search. Traditional SEO gets your page indexed and retrieved in search results. AEO and GEO make sure your brand, pricing, proof, and third-party footprint are clear enough that ChatGPT, Perplexity, and Google AI Overviews actually name and cite you inside the generated answer.

What is the difference between a mention and a citation in AI search?

A mention means the AI model writes your company name in the prose response. A citation means the engine links your URL as the source footnote or card the buyer clicks. If you get mentioned while a directory or competitor gets the citation link, they capture the traffic. We build the reference pages and off-site consensus required to win both.

Which AI engines do you audit and optimize for?

ChatGPT (with Search), Perplexity, and Google AI Overviews. Each leans on a different mix of search indices, third-party roundups, and structured site pages, so we audit your buyer prompts across all three before prioritizing fixes.

Can anyone guarantee #1 placement inside ChatGPT?

No, and any agency promising guaranteed AI placements is lying to you. LLM outputs are probabilistic and personalized. What we deliver is an auditable baseline across your core buyer prompts, stronger retrieval rankings, sharper source pages, and broader third-party consensus.

What does it cost?

AI search optimization is layered directly into our SEO programs rather than sold as a disconnected add-on. Scoped programs start around $3,500 per month, and competitive multi-market engagements typically run $5,000 to $10,000 per month.

See where AI mentions you, where it cites you, and where it skips you.

Get a free AI visibility teardown. We will run your core buyer prompts across ChatGPT, Perplexity, and Google AI Overviews and show you the exact source gaps we would close first.